Embedded. Your Senior Design Lead On Demand.
Long-term partnership where I work as part of your team. Quarterly outcomes, not deliverables.
You shouldn't be the bottleneck of your own product.
Embedded is for teams that need senior design continuity.
WITHOUT A DESIGN PARTNER
You need a senior design lead but a full-time hire is 6+ months away
You have shipped feature design but no system, no patterns, no consistency
Your team needs design coaching, not just pixel pushing
You're scaling fast and design decisions are becoming a bottleneck
WITH A DESIGN PARTNER
You get senior design leadership starting in week one
You leave with a working design system and clear patterns
Your team grows: coaching, reviews, hiring support included
Design decisions stop being the bottleneck
How I partner.
01
Long-term, not project-based
The best work happens in continuity. We optimize for relationships that last quarters, not sprints.
02
Senior design ownership
Design decisions, hiring, mentoring, and stakeholder management — I cover the senior IC scope until you hire.
03
Quarterly outcomes
We set 3 outcomes per quarter, ladder all design work to them, and review honestly at the end.
The offer.
Best for:Series A+ companies that need a senior design lead, not a freelancer or a hire.
BEST FOR
Series A+ companies needing senior design continuity
Teams between design hires — the bridge engagement
Quarterly strategic ownership beyond execution
NOT FOR
One-off feature work — use Sprint instead
Pure pixel-pushing without strategic ownership
Teams wanting equity-only arrangements
Embedded
Long-term partnership, fully embedded with your team.
Starting from
$15k/mo
What's included
Weekly design sessions
Continuous user research
Design system ownership
Stakeholder management
Hiring & coaching
Quarterly strategic reviews
Common questions.
What is the minimum commitment?
Three months. Anything shorter would be a Sprint. Most Embedded engagements run 6-12 months.
How many days per week do you commit?
The default cadence is 2 days/week with weekly syncs. I never run more than 2 Embedded engagements at a time.
Can you help us hire our first design hire?
Yes — defining the role, screening candidates, structuring portfolio reviews, and onboarding. Embedded is often the bridge to your first design hire.
What happens when we hire someone full-time?
Embedded engagements end with a clear handoff to the new design lead. I stay on for 4-6 weeks of overlap to transfer context.
Is there equity / partial-equity option?
For early-stage teams, partial cash + partial equity is possible. We discuss it during our first call.