Hi, I'm Lucas.
I’ve been a designer since 2019, self-taught from the start. The roots go further back — as a teenager, I was already coding cheats for video games and picking apart visuals, trying to understand what made something feel singular. That instinct to tinker, analyse, and craft experiences hasn’t left me since.
Today I partner with founders on strategy, design systems, and user & market research. My job is to help teams find product-market fit by designing products that actually fit the audience they’re meant for — not the one a deck assumes.
Born in France, based between Switzerland and Bangkok, working with clients across the US, France, and Switzerland. Outside the studio, I skateboard, train muay thai now and then, and stay curious about most things in the room.
2016
Took off to Australia at 19, with no plan beyond curiosity.
Working holiday — farms, hostels, restaurants. No design work yet. Two years of doing twenty different jobs that taught me more about how the world actually works than school ever did.
2018
UX/UI bootcamp in Barcelona, then freelance from Singapore.
Three months of design fundamentals, then I packed my laptop and went freelance from Asia. The first contracts were small — landing pages, early-stage app screens — but the curiosity for product had clicked in.
2019
In-house at one of Switzerland's largest marketplaces.
Joined the design team to work on the design system and ship improvements across a high-traffic consumer platform. First real exposure to design at scale: tokens, governance, cross-team consistency.
2021
UX/UI designer at a hospitality group.
Owned the design system and the end-to-end product experience for the group's digital surface. Smaller team, more responsibility, faster iteration cycles.
2022
Independent — partner to founders and corporate teams.
Sprints, design systems, and UX/UI work for SaaS and service businesses — including engagements with Nestlé, Dentsply Sirona, Mercedes, and a handful of international Series A startups. Started seriously exploring AI as a design partner along the way.
Now
Product Design Partner + ADPList mentor.
Based in Switzerland, working with founders and design leads across Europe and the US. Since April 2023, I've mentored 150+ designers on ADPList — many of them navigating the same self-taught path I once took.
OFF-WORK
When I’m not in Figma.
If any of this resonates, let’s talk.
I take on a small number of partnerships at a time. The best way to start is a 30-minute call to see if we’re a fit.
CURRENTLY
What I’m up to right now.
READING
The Sovereign Individual — William Rees-Mogg & James Dale Davidson.
LEARNING
Application development & growth marketing.
LISTENING TO