Long-form writing for designers I mentor and founders I work with.
Most of tech assumes AI commoditizes design. They are missing the actual shift: when execution gets cheap, judgment gets premium. Here is how to reposition your value before the market reprices it for you.
A design sprint compresses months of debate into one focused week: a tested prototype and real user feedback before you build. Here is how the week runs, what you walk away with, who buys one, and when a vision sprint fits better.
From CHF 3'000 to CHF 250'000+ for the same line item. What actually drives the gap, real Swiss market ranges in 2026, and how to figure out where you should sit.
After 30+ portfolio reviews, the same patterns kill the conversation. None of them are about visual design — they are about how you frame your work.
Activation rate. Time-to-value. Retention by cohort. Three metrics that turn a design investment into a board-room conversation — and survive scrutiny.
Figma files do not ship products. Decisions do. A peek behind the curtain on how a decision-first design process actually unfolds at startups.
You probably need this person earlier than you think — but probably not in the role you are imagining. Three options ranked, with budget and timing.
A practical playbook from a recent Series A engagement: tokens, components, governance, and the long list of what to skip in v1.
After ten years of trying every shiny new app, I narrowed it down to seven. Plus the eight notable drops, and why my list shrinks every year.
Most briefs are wishlists. The good ones share the constraints. Here is the four-section template I use with founders to scope work that actually ships.
