Lucas Rappart is a product design consultant with a decade of experience helping companies turn ambiguous ideas into clear products.
The path started in Switzerland — seven years of product and UX design work across seed-stage startups and enterprise designing solutions that win users mind and scale.
Along the way, a pattern became impossible to ignore: the hardest problems were never design problems.
They were strategic problems disguised as design problems.
A confusing onboarding flow was usually a positioning problem.
A stalled product was usually a user problem.
A growth plateau was usually a clarity problem.
That realisation shaped everything that followed.
The work now focuses on the decisions that sit upstream of execution — what to build, who it's for, how it wins — and delivers them in formats clients can actually use: validated prototypes, strategic briefs, prioritised roadmaps.
Not decks that sit in drawers.
Engagements are senior-only, no hand-offs, no junior layer.
Clients range from solo founders about to build their first serious product to executive teams navigating AI strategy inside established companies.
All of it runs under Forward, the independent practice Lucas built to operate this way on purpose.
Outside client work, Lucas writes about independent practice, coaches designers on ADPList.