Senior Product Designer for companies who think before they build.
Lucas Rappart is a strategic Product Design Partner, working with founders and executive teams on the highest-leverage product decisions — What to build, Who it's for, How it grows.
Senior Product Designer for companies who think before they build.
Lucas Rappart is a strategic Product Design Partner, working with founders and executive teams on the highest-leverage product decisions — What to build, Who it's for, How it grows.
Senior Product Design for companies who think before they build.
Lucas Rappart is a strategic Product Design Partner, working with founders and executive teams on the highest-leverage product decisions — What to build, Who it's for, How it grows.
Selected Case Studies.
Selected Case Studies.
Selected Case Studies.
Two ways to work together.
For founders & early-stage teams
Strategic Product Sprint
A 5-day intensive that answers the one question worth answering before you build anything: should this exist, for whom, and why?
Validated (or invalidated) problem statement
Clickable prototype of the core user flow
5 recorded user interviews with synthesis notes
Prioritized 90-day product roadmap
Written strategic brief for developers or investors
Clear positioning: who it's for, what job it does, why it wins
For CEOs & executive teams
AI Strategic Alignment
A 4-week engagement that replaces noise with clarity — a grounded AI strategy built around your actual product, your actual users
Stakeholder insight report
Industry-specific AI opportunity map with scoring
2–3 high-fidelity clickable prototypes of future-state scenarios
12–18 month phased roadmap with build/buy/partner decisions
Executive-ready board presentation
60-day post-engagement async advisory
Two ways to work together.
For founders & early-stage teams
Strategic Product Sprint
A 5-day intensive that answers the one question worth answering before you build anything: should this exist, for whom, and why?
Validated (or invalidated) problem statement
Clickable prototype of the core user flow
5 recorded user interviews with synthesis notes
Prioritized 90-day product roadmap
Written strategic brief for developers or investors
Clear positioning: who it's for, what job it does, why it wins
For CEOs & executive teams
AI Strategic Alignment
A 4-week engagement that replaces noise with clarity — a grounded AI strategy built around your actual product, your actual users
Stakeholder insight report
Industry-specific AI opportunity map with scoring
2–3 high-fidelity clickable prototypes of future-state scenarios
12–18 month phased roadmap with build/buy/partner decisions
Executive-ready board presentation
60-day post-engagement async advisory
Two ways to work together.
For founders & early-stage teams
Strategic Product Sprint
A 5-day intensive that answers the one question worth answering before you build anything: should this exist, for whom, and why?
Validated (or invalidated) problem statement
Clickable prototype of the core user flow
5 recorded user interviews with synthesis notes
Prioritized 90-day product roadmap
Written strategic brief for developers or investors
Clear positioning: who it's for, what job it does, why it wins
For CEOs & executive teams
AI Strategic Alignment
A 4-week engagement that replaces noise with clarity — a grounded AI strategy built around your actual product, your actual users
Stakeholder insight report
Industry-specific AI opportunity map with scoring
2–3 high-fidelity clickable prototypes of future-state scenarios
12–18 month phased roadmap with build/buy/partner decisions
Executive-ready board presentation
60-day post-engagement async advisory
Transforming chaos into clear, customer first solutions.
Transforming chaos into clear, customer first solutions.
Lucas Rappart is a product design consultant with a decade of experience helping companies turn ambiguous ideas into clear products.
Lucas Rappart is a product design consultant with a decade of experience helping companies turn ambiguous ideas into clear products.
The path started in Switzerland — seven years of product and UX design work across seed-stage startups and enterprise designing solutions that win users mind and scale.
The path started in Switzerland — seven years of product and UX design work across seed-stage startups and enterprise designing solutions that win users mind and scale.
Along the way, a pattern became impossible to ignore: the hardest problems were never design problems.
Along the way, a pattern became impossible to ignore: the hardest problems were never design problems.
They were strategic problems disguised as design problems.
They were strategic problems disguised as design problems.
A confusing onboarding flow was usually a positioning problem.
A confusing onboarding flow was usually a positioning problem.
A stalled product was usually a user problem.
A stalled product was usually a user problem.
A growth plateau was usually a clarity problem.
A growth plateau was usually a clarity problem.
That realisation shaped everything that followed.
That realisation shaped everything that followed.
The work now focuses on the decisions that sit upstream of execution — what to build, who it's for, how it wins — and delivers them in formats clients can actually use: validated prototypes, strategic briefs, prioritised roadmaps.
The work now focuses on the decisions that sit upstream of execution — what to build, who it's for, how it wins — and delivers them in formats clients can actually use: validated prototypes, strategic briefs, prioritised roadmaps.
Not decks that sit in drawers.
Not decks that sit in drawers.
Engagements are senior-only, no hand-offs, no junior layer.
Engagements are senior-only, no hand-offs, no junior layer.
Clients range from solo founders about to build their first serious product to executive teams navigating AI strategy inside established companies.
Clients range from solo founders about to build their first serious product to executive teams navigating AI strategy inside established companies.
All of it runs under Forward, the independent practice Lucas built to operate this way on purpose.
All of it runs under Forward, the independent practice Lucas built to operate this way on purpose.
Outside client work, Lucas writes about independent practice, coaches designers on ADPList.
Outside client work, Lucas writes about independent practice, coaches designers on ADPList.