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Freelance Senior Product Designer for Growing Businesses.

I design products where users find value and businesses find their next chapter.

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Design Services

[01]

30 days to validate or kill your idea.

Run a 4-week Market Validation Sprint to test your idea with 5 of your target users. You walk out with a clickable prototype, a competitor and market benchmark, and a defensible go/no-go decision before mobilizing an engineering team.

Explore Validation Sprint

[02]

5 days to AI-proof your product strategy.

Pair AI disruption mapping with a clickable prototype of your product in 2030. In 5 remote days you leave with a defensible point of view and a board-ready vision narrative your team can act on.

Explore Vision Sprint

[03]

Your senior design lead, embedded in days.

Skip the 3 to 6 months it takes to hire senior design. I embed as a fractional design lead inside your sprints, build the design system that scales the team, and bridge to your future full-time hire. Monthly retainer, no commitment.

Explore Design Partner

[04]

3 months to AI-proof your design team.

Run a 3-month AI Design Transformation for in-house design teams. One-day bootcamp plus 12 weeks of weekly anchoring, so your team prototypes in hours what used to take weeks.

Explore AI Transformation

Selected clients

Seed startups to Fortune 500s, across healthcare, hospitality, media, marketplaces, and climate tech. Services including User Experience, Interface, Design Systems, AI Design.

Selected case studies

Foodhack

Foodhack ran a FoodTech media brand and an engaged investor community. I designed the investment platform that turned their manual, intro-by-intro dealmaking into a product that scaled, shipped fast, and closed real deals.

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Foodhack

Foodhack ran a FoodTech media brand and an engaged investor community. I designed the investment platform that turned their manual, intro-by-intro dealmaking into a product that scaled, shipped fast, and closed real deals.

View full case study

OUTCOMES

Core investment flow

Live in ~2 weeks

Post-launch

More deals closed

Long-term impact

Became KAPITAL

VISUAL SHOWCASE

Foodhack landing page for investor acquisition
Landing page. Investor acquisition built on the Foodhack brand, with a live deal preview front and center.
Foodhack investor qualification gate with document checklist
Qualification gate. It sets expectations on the documents an accredited investor needs before onboarding starts.
Foodhack accredited investor onboarding step
Accredited-investor onboarding. A regulated KYC flow split into legible steps with a persistent progress rail.
Foodhack deal raising page with editorial context and deal terms
Deal page. Editorial context up top, deal terms alongside, so investors arrive with the full picture.
Foodhack fund transfer step with bank details and documents
Funding transfer. Bank details, deal documents, and FAQs in one place so the close does not stall.
Foodhack mobile deal discovery screen
Mobile deal discovery. Search, filters, and vetted-company cards for investing on the go.
Foodhack mobile investor accreditation flow
Mobile accreditation. The same regulated qualification, condensed into a focused step-by-step sequence.

Dentsply Sirona

The ordering portal and onboarding for Dentsply Sirona’s DS Core platform, moving dental labs and clinics off paper and onto one connected system.

View full case study

OUTCOMES

Adoption

Grew with each release

Iteration

Live prototyping

Collaboration

Renewed by client

VISUAL SHOWCASE

DS Core account setup step during onboarding
Self-service account setup. Clinics and labs onboard themselves through a guided flow that captures structured data as they go.
DS Core onboarding flow on desktop
The guided onboarding on desktop, broken into legible steps the clinic or lab can complete unassisted.
DS Core ordering portal order review
The full order review — the digital replacement for the paper order labs and clinics ran on for years.
DS Core clinic dashboard with orders and patient view
Clinic dashboard. Orders organised in one place, with a CRM-like view of the patients they connect to.
DS Core secure messenger on phone and desktop
Secure messenger. A communication channel between labs and clinics so nothing gets lost between them.
DS Core onboarding on mobile
The same self-service onboarding on mobile, condensed into a focused step-by-step sequence.

Hafnova

A two-week sprint redesigning Hafnova’s DoHzel mobile app: turning a fragile manual DNS activation into a guided journey and making a technical security product simple for a non-technical Swiss audience.

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Hafnova

A two-week sprint redesigning Hafnova’s DoHzel mobile app: turning a fragile manual DNS activation into a guided journey and making a technical security product simple for a non-technical Swiss audience.

View full case study

OUTCOMES

Sprint

2 weeks, end to end

Activation

Guided, foolproof

Handoff

Prototype + design system

VISUAL SHOWCASE

Hafnova DoHzel animated welcome screen
An animated entry that sets a friendly, approachable tone before any security jargon appears.
Hafnova DoHzel onboarding survey questions
A short profiling flow at the very start, splitting into B2C and B2B so the team learns who each user is.
Hafnova DoHzel redesigned home screen with protection score
Protection made tangible. Blocked requests, threats avoided, and a clear safety score on the home.
Hafnova DoHzel shared-network invitation screen
Bringing relatives into one protected network — the core of the consumer use case.
Hafnova DoHzel paywall variant with two options
One of several paywall designs, built specifically to be tested with real users.

Digital Key

A two-week design sprint reframing car ownership around shared mobility — a mobile prototype letting an owner issue a secure, time-bound digital key to share their vehicle on demand.

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Digital Key

A two-week design sprint reframing car ownership around shared mobility — a mobile prototype letting an owner issue a secure, time-bound digital key to share their vehicle on demand.

View full case study

OUTCOMES

Sprint duration

2 weeks

Deliverable

Hi-fi mobile prototype

Strategic framing

Owner-first, not marketplace

VISUAL SHOWCASE