Discover what the market want before building seriously.
A focused engagement to align on what to build, who it is for, and what to measure. Outcomes, not deliverables.
You shouldn't be the bottleneck of your own product.
If any of these sound familiar, Discovery is built for you.
WITHOUT A DESIGN PARTNER
You can't articulate the problem you're solving in one sentence
Your team is shipping fast — but you're not sure it's the right work
You have three product directions and need someone to challenge them
You need senior strategic thinking, not more deliverables
WITH A DESIGN PARTNER
You'll have a sharp problem statement you can defend in one sentence
You'll know which work matters most — and why
You'll leave with a prioritized direction and explicit trade-offs
You'll get an executive-ready roadmap, not just artifacts
How I partner.
01
Strategic from day one
No briefs taken at face value. Week one challenges what you are building, why, and for whom.
02
Founder-fluent
I have worked with 30+ founders. I speak product, growth, and roadmap — not "design speak".
03
Outcomes over deliverables
You get a problem statement, a prioritized roadmap, and an executive readout. Not a Figma file.
The offer.
Best for:Founders pre-product validation, or stuck on direction, who need senior thinking fast.
BEST FOR
Founders pre-PMF, stuck on direction
Teams shipping fast but unsure it is the right work
Pre-funding rounds where strategic clarity matters
NOT FOR
Pure execution work without research
Long-term roadmap ownership — use Embedded instead
Visual brand redesigns
Discovery
Quick alignment on the problem space and direction.
Starting from
$5,000
What's included
Discovery workshop
Stakeholder interviews
Problem statement
Opportunity map
Prioritized roadmap
Executive readout
Common questions.
How long does Discovery take?
One focused week of work, plus a 30-minute kickoff and a 60-minute readout. Around 8 calendar days end to end.
Who needs to be involved on your side?
You (founder/CEO), one engineer or product lead, and 3-5 customers or candidates I can interview. That is enough.
What if we want to keep working together after?
Most Discovery engagements roll into a Sprint or Embedded. Discovery output is your deliverable either way — there is no lock-in.
Can we do Discovery before product-market fit?
Yes — that is the most common use case. Discovery is designed to clarify direction, not validate an existing product.
How fast can we start?
Within 2 weeks of signing. Often faster if your week is open.