Real design work.
Real product impact.

I partner with founders, product teams, and operators to turn friction-heavy UX into clear, scalable experiences.

services

services

Services

I don’t offer “design packages.” I solve problems that block product growth, whether that means fixing a broken UX flow, building a launch-ready landing page, or helping you align your team around a clear user journey.

I don’t offer “design packages.” I solve problems that block product growth, whether that means fixing a broken UX flow, building a launch-ready landing page, or helping you align your team around a clear user journey.

Not sure what you need yet?

Start with a strategy session — I’ll help you prioritize, map the opportunities, and define what actually needs to get built.

Not sure what you need yet?

Start with a strategy session — I’ll help you prioritize, map the opportunities, and define what actually needs to get built.

Healthcare & MedTech

Poor UX in healthcare leads to costly mistakes, onboarding friction, and user drop-off. I design compliant, intuitive interfaces that reduce support load, accelerate onboarding, and make tools usable by medical professionals with zero room for error.

Energy & Utilities

When dashboards are confusing, energy-saving goals get missed and stakeholders stop engaging. I simplify technical data and turn it into actionable interfaces, reducing the risk of user abandonment, poor reporting, and wasted operational time.

B2B SaaS & AI tools (early-stage to growth)

In fast-moving SaaS, every friction point means churn, support tickets, or a failed trial. I help teams streamline key flows, improve product activation, and reduce UX debt, so you can scale without design slowing you down.

Enterprise & Internal Tools

Clunky internal tools lead to resistance, workarounds, and operational risk. I turn fragmented workflows into streamlined experiences that teams actually use, reducing training time, errors, and employee frustration.

Ready to turn friction into traction?

Design is a strategic advantage. Let’s use it like one.

🇨🇭 Based in Lausanne, Switzerland, working globally.

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© 2025 Cliché. All rights reserved.

°C

Ready to turn friction into traction?

Design is a strategic advantage. Let’s use it like one.

🇨🇭 Based in Lausanne, Switzerland, working globally.

© 2025 Cliché. All rights reserved.

°C

Ready to turn friction into traction?

Design is a strategic advantage. Let’s use it like one.

🇨🇭 Based in Lausanne, Switzerland, working globally.