You have people who execute. You're missing someone who thinks.
Junior designers and agencies
They execute what you ask for. No one is questioning whether you're asking for the right thing — or whether the brief itself is the problem.
Strategy consultants
They give you frameworks and decks. Nothing ships. The insight sits in a drawer because it was never connected to the actual product or the team building it.
Doing it yourself
You're already doing this. And without an outside perspective challenging your thinking, you're optimising within the same mental model that created the problem.
Lead with Strategy, Execute with Speed, Scale with Ease.
What this isn't
A pair of hands that executes your brief without questioning it
A strategy deck disconnected from the product your team actually ships
A monthly check-in where someone validates what you've already decided
A framework, a playbook, or someone else's template applied to your problem
Challenge before execute
Every engagement starts with one question: are we building the right thing? If the answer isn't clear, we don't start executing. We rewrite the brief, question the assumptions and get clear first then move fast.
Out-of-the-box by design
The best product decisions come from outside your industry. I bring frameworks, patterns, and analogies from completely different domains: fintech, healthtech, consumer, enterprise — and apply them to your specific problem. The goal is to find the non-obvious solution before settling for the obvious one.
Execution that proves the strategy
Strategy without execution is consulting. Every recommendation leads to something tangible; A prototype, a redesigned flow, a design decision your developers can ship. The Figma file is the proof that the thinking works.
What the engagement actually looks like.
Predictable, embedded, and built around your pace — not mine. Every month has the same rhythm so you always know what to expect.
Onboarding + product audit
First month only. Full review of your current product, roadmap, and team setup. Sets the baseline for everything that follows.
Strategic session (1h)
Roadmap review, prioritisation, next sprint decisions. What to build, why, and in what order. You come with context, I come with clarity.
Figma deliverables
Wireframes, prototypes, design specs, user flows — whatever your team needs to ship. Handed off in a format developers can use immediately.
Dev team coordination
I speak developer. I write specs, clarify edge cases, review implementations, and flag product decisions before they become expensive bugs.
Slack / Loom access
Between sessions, you have access to ask a quick question, share a Figma link, or gut-check a decision. Not 24/7 — but reliably fast.
Lead with Strategy, Execute with Speed, Scale with Ease.
This is for you if—
You're a founder at seed or pre-series A stage
Your team is 2–20 people and growing
You're making product decisions alone and it's slowing you down
You can't justify a full-time HoP salary yet
You want someone who thinks AND delivers — not just advises
You're committed to shipping the right thing
This is not for you if—
You already have a senior product leader on your team
You need someone 5 days a week, full-time
You're pre-idea or not yet building anything
You're looking for execution only — no strategic input
You need someone who'll attend every standup
What you Receive.
Product strategy
Product roadmap ownership
Sprint planning and prioritisation
Feature scoping and trade-off decisions
OKR and metric definition
Dev team coordination and spec reviews
Design delivery
Wireframes and low-fidelity flows
High-fidelity UI and prototypes
Design system components
User flow mapping
Developer-ready Figma specs
Strategic clarity
2 × 1h strategic sessions/month
Product positioning and narrative
User research synthesis
Async Slack / Loom support
Monthly written product brief
Frequently Asked Questions.
Do I need to start with a sprint first?
What happens if I need more days in a given month?
What if it's not a fit after the first month?
What does "async access" actually mean?
What happens when I'm ready to hire a full-time product lead?
How does billing work?