The product partner who challenges what you're building.

A senior product and design partner embedded in your founding team — strategic clarity, Figma deliverables, product leadership. Every month. Without the 180k CHF salary.

The product partner who challenges what you're building.

A senior product and design partner embedded in your founding team — strategic clarity, Figma deliverables, product leadership. Every month. Without the 180k CHF salary.

The product partner who challenges what you're building.

A senior product and design partner embedded in your founding team — strategic clarity, Figma deliverables, product leadership. Every month. Without the 180k CHF salary.

You have people who execute. You're missing someone who thinks.

At your stage, execution is available. You can hire designers, developers, agencies. People who will build exactly what you ask for, on time.

At your stage, execution is available. You can hire designers, developers, agencies. People who will build exactly what you ask for, on time.

Challenge before execute

Every engagement starts with one question: are we building the right thing? If the answer isn't clear, we don't start executing. We rewrite the brief, question the assumptions and get clear first then move fast.

Out-of-the-box by design

The best product decisions come from outside your industry. I bring frameworks, patterns, and analogies from completely different domains: fintech, healthtech, consumer, enterprise — and apply them to your specific problem. The goal is to find the non-obvious solution before settling for the obvious one.

Execution that proves the strategy

Strategy without execution is consulting. Every recommendation leads to something tangible; A prototype, a redesigned flow, a design decision your developers can ship. The Figma file is the proof that the thinking works.

Lead with Strategy, Execute with Speed, Scale with Ease.

What this isn't

A pair of hands that executes your brief without questioning it

A strategy deck disconnected from the product your team actually ships

A monthly check-in where someone validates what you've already decided

A framework, a playbook, or someone else's template applied to your problem

Challenge before execute

Every engagement starts with one question: are we building the right thing? If the answer isn't clear, we don't start executing. We rewrite the brief, question the assumptions and get clear first then move fast.

Out-of-the-box by design

The best product decisions come from outside your industry. I bring frameworks, patterns, and analogies from completely different domains: fintech, healthtech, consumer, enterprise — and apply them to your specific problem. The goal is to find the non-obvious solution before settling for the obvious one.

Execution that proves the strategy

Strategy without execution is consulting. Every recommendation leads to something tangible; A prototype, a redesigned flow, a design decision your developers can ship. The Figma file is the proof that the thinking works.

What you Receive.

Product strategy

Product roadmap ownership

Sprint planning and prioritisation

Feature scoping and trade-off decisions

OKR and metric definition

Dev team coordination and spec reviews

Design delivery

Wireframes and low-fidelity flows

High-fidelity UI and prototypes

Design system components

User flow mapping

Developer-ready Figma specs

Strategic clarity

2 × 1h strategic sessions/month

Product positioning and narrative

User research synthesis

Async Slack / Loom support

Monthly written product brief

Two ways to work together.

For founders & early-stage teams

Strategic Product Sprint

A 5-day intensive that answers the one question worth answering before you build anything: should this exist, for whom, and why?

Validated (or invalidated) problem statement

Clickable prototype of the core user flow

5 recorded user interviews with synthesis notes

Prioritized 90-day product roadmap

Written strategic brief for developers or investors

Clear positioning: who it's for, what job it does, why it wins

For CEOs & executive teams

AI Strategic Alignment

A 4-week engagement that replaces noise with clarity — a grounded AI strategy built around your actual product, your actual users

Stakeholder insight report

Industry-specific AI opportunity map with scoring

2–3 high-fidelity clickable prototypes of future-state scenarios

12–18 month phased roadmap with build/buy/partner decisions

Executive-ready board presentation

60-day post-engagement async advisory

Two ways to work together.

For founders & early-stage teams

Strategic Product Sprint

A 5-day intensive that answers the one question worth answering before you build anything: should this exist, for whom, and why?

Validated (or invalidated) problem statement

Clickable prototype of the core user flow

5 recorded user interviews with synthesis notes

Prioritized 90-day product roadmap

Written strategic brief for developers or investors

Clear positioning: who it's for, what job it does, why it wins

For CEOs & executive teams

AI Strategic Alignment

A 4-week engagement that replaces noise with clarity — a grounded AI strategy built around your actual product, your actual users

Stakeholder insight report

Industry-specific AI opportunity map with scoring

2–3 high-fidelity clickable prototypes of future-state scenarios

12–18 month phased roadmap with build/buy/partner decisions

Executive-ready board presentation

60-day post-engagement async advisory

Transforming chaos into clear, customer first solutions.

Transforming chaos into clear, customer first solutions.

Lucas Rappart is a product design consultant with a decade of experience helping companies turn ambiguous ideas into clear products.

Lucas Rappart is a product design consultant with a decade of experience helping companies turn ambiguous ideas into clear products.

Lucas Rappart is a product design consultant with a decade of experience helping companies turn ambiguous ideas into clear products.

The path started in Switzerland — seven years of product and UX design work across seed-stage startups and enterprise designing solutions that win users mind and scale.

The path started in Switzerland — seven years of product and UX design work across seed-stage startups and enterprise designing solutions that win users mind and scale.

The path started in Switzerland — seven years of product and UX design work across seed-stage startups and enterprise designing solutions that win users mind and scale.

Along the way, a pattern became impossible to ignore: the hardest problems were never design problems.

Along the way, a pattern became impossible to ignore: the hardest problems were never design problems.

Along the way, a pattern became impossible to ignore: the hardest problems were never design problems.

They were strategic problems disguised as design problems.

They were strategic problems disguised as design problems.

They were strategic problems disguised as design problems.

A confusing onboarding flow was usually a positioning problem.

A confusing onboarding flow was usually a positioning problem.

A confusing onboarding flow was usually a positioning problem.

A stalled product was usually a user problem.

A stalled product was usually a user problem.

A stalled product was usually a user problem.

A growth plateau was usually a clarity problem.

A growth plateau was usually a clarity problem.

A growth plateau was usually a clarity problem.

That realisation shaped everything that followed.

That realisation shaped everything that followed.

That realisation shaped everything that followed.

The work now focuses on the decisions that sit upstream of execution — what to build, who it's for, how it wins — and delivers them in formats clients can actually use: validated prototypes, strategic briefs, prioritised roadmaps.

The work now focuses on the decisions that sit upstream of execution — what to build, who it's for, how it wins — and delivers them in formats clients can actually use: validated prototypes, strategic briefs, prioritised roadmaps.

The work now focuses on the decisions that sit upstream of execution — what to build, who it's for, how it wins — and delivers them in formats clients can actually use: validated prototypes, strategic briefs, prioritised roadmaps.

Not decks that sit in drawers.

Not decks that sit in drawers.

Not decks that sit in drawers.

Engagements are senior-only, no hand-offs, no junior layer.



Engagements are senior-only, no hand-offs, no junior layer.



Engagements are senior-only, no hand-offs, no junior layer.



Clients range from solo founders about to build their first serious product to executive teams navigating AI strategy inside established companies.

Clients range from solo founders about to build their first serious product to executive teams navigating AI strategy inside established companies.

Clients range from solo founders about to build their first serious product to executive teams navigating AI strategy inside established companies.

All of it runs under Forward, the independent practice Lucas built to operate this way on purpose.

All of it runs under Forward, the independent practice Lucas built to operate this way on purpose.

All of it runs under Forward, the independent practice Lucas built to operate this way on purpose.

Outside client work, Lucas writes about independent practice, coaches designers on ADPList.

Outside client work, Lucas writes about independent practice, coaches designers on ADPList.

Outside client work, Lucas writes about independent practice, coaches designers on ADPList.