Here's a mind-blowing stat: The average car sits unused 95% of the time, yet represents most families' second-largest investment.
Now imagine you're a Tesla owner. Your $80K Model S is parked at the office while your spouse needs to get to an important meeting across town.
Today's solution? Call an Uber, buy a second car, or awkwardly coordinate physical keys.
This isn't just inconvenient—it's economically insane.
I saw the future of mobility hiding in plain sight: premium car owners who wanted to maximize their investment while maintaining complete control over their most valuable asset.
The challenge? No one had solved the trust equation for high-end vehicle sharing.
Problem
While Uber conquered ride-hailing and traditional car-sharing focused on fleet vehicles, there was a massive white space in peer-to-peer premium vehicle sharing.
The barriers weren't technical, they were psychological:
For Car Owners (The Controllers)
"I don't trust others with my $80K investment"
"What if someone crashes it, loses it, or uses it inappropriately?"
"I need to know where my car is at all times"
"I want complete control over who can access it and when"
For Authorized Users (The Requesters)
"I don't want to feel like I'm being watched"
"The process should be as simple as unlocking my phone"
"I need clear guidance on permissions and expectations"
"I shouldn't have to hunt for the car or figure out complex logistics"
The opportunity: Create a digital-first experience that makes premium vehicle sharing feel natural, secure, and effortless.
