Your roadmap from “stuck” to fully booked freelancer income.
Freelance UX and Product Designer since 2017, currently based in Lausanne, Switzerland, helping founders and enterprises design, validate, and shipping user centered Websites and Applications.
You’re not lost. You just don’t have a system.
You’ve been thinking about going freelance—
But every time you sit down to start… you freeze.
You scroll job boards. You second-guess your pricing.
You’ve been thinking about going freelance—
But every time you sit down to start… you freeze.
You scroll job boards. You second-guess your pricing.
You’ve been thinking about going freelance—
But every time you sit down to start… you freeze.
You scroll job boards. You second-guess your pricing.
You keep asking yourself:
You keep asking yourself:
You keep asking yourself:
“How do people even get clients?”
“What should I offer?”
“What if I fail?”
“How do people even get clients?”
“What should I offer?”
“What if I fail?”
“How do people even get clients?”
“What should I offer?”
“What if I fail?”
You’re not lacking motivation.
You’re lacking structure.
You’re not lacking motivation.
You’re lacking structure.
You’re not lacking motivation.
You’re lacking structure.
That’s exactly what The First 10K gives you.
That’s exactly what The First 10K gives you.
That’s exactly what The First 10K gives you.
What is The First 10K?
A 1:1 mentorship program to help you build the foundations of a profitable freelance career.
A 1:1 mentorship program to help you build the foundations of a profitable freelance career.
A 1:1 mentorship program to help you build the foundations of a profitable freelance career.
You’ll stop guessing and start building—with real guidance, real clarity, and real momentum.
You’ll stop guessing and start building—with real guidance, real clarity, and real momentum.
You’ll stop guessing and start building—with real guidance, real clarity, and real momentum.
Together, we’ll work on:
Together, we’ll work on:
Together, we’ll work on:
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Crafting a compelling offer people will pay for
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Crafting a compelling offer people will pay for
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Crafting a compelling offer people will pay for
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Positioning you to stand out—even in saturated markets
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Positioning you to stand out—even in saturated markets
1
Positioning you to stand out—even in saturated markets
1
Finding and signing clients consistently
1
Finding and signing clients consistently
1
Finding and signing clients consistently
1
Pricing, pitching, and negotiating with confidence
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Pricing, pitching, and negotiating with confidence
1
Pricing, pitching, and negotiating with confidence
1
Creating systems to hit your first 10K in freelance income
1
Creating systems to hit your first 10K in freelance income
1
Creating systems to hit your first 10K in freelance income
This isn’t a course.
It’s you and me, building your freelance engine—step by step.
It’s you and me, building your freelance engine—step by step.
It’s you and me, building your freelance engine—step by step.
1
The client faced time constraints and required immediate design expertise.
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The client faced time constraints and required immediate design expertise.
1
The client faced time constraints and required immediate design expertise.
2
They needed to enhance user experience rapidly to maintain their competitive edge.
2
They needed to enhance user experience rapidly to maintain their competitive edge.
2
They needed to enhance user experience rapidly to maintain their competitive edge.
3
Improving user experience and satisfaction was crucial to guarantee product success and help the company scale faster.
3
Improving user experience and satisfaction was crucial to guarantee product success and help the company scale faster.
3
Improving user experience and satisfaction was crucial to guarantee product success and help the company scale faster.
Obectives
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Optimize the order portal to reduce time and improve the quality of services.
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Optimize the order portal to reduce time and improve the quality of services.
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Optimize the order portal to reduce time and improve the quality of services.
2
Optimize the order portal to reduce time and improve the quality of services.
2
Optimize the order portal to reduce time and improve the quality of services.
2
Optimize the order portal to reduce time and improve the quality of services.
3
Innovate quickly to prove the product’s value and secure further investment.
3
Innovate quickly to prove the product’s value and secure further investment.
3
Innovate quickly to prove the product’s value and secure further investment.
Key Results
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Increased engagement, number of paid users and average order value
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Increased engagement, number of paid users and average order value
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Increased engagement, number of paid users and average order value
2
Reduced the time required to complete an order while maintaining the highest quality of service for both dentists and labs.
2
Reduced the time required to complete an order while maintaining the highest quality of service for both dentists and labs.
2
Reduced the time required to complete an order while maintaining the highest quality of service for both dentists and labs.
3
Improved mobile responsiveness
3
Improved mobile responsiveness
3
Improved mobile responsiveness
Not sure what you need yet?
Start with a strategy session — I’ll help you prioritize, map the opportunities, and define what actually needs to get built.
Services
Product Strategy
User Research
Product Design
Design System
Prototyping
A guided, intuitive sign-up that gets healthcare professionals set up quickly, reducing friction and ensuring immediate access to critical features.
A guided, intuitive sign-up that gets healthcare professionals set up quickly, reducing friction and ensuring immediate access to critical features.
A guided, intuitive sign-up that gets healthcare professionals set up quickly, reducing friction and ensuring immediate access to critical features.
Secure, Real-Time Communication: An integrated messaging system that enables fast, confidential collaboration between dentists and labs, ensuring prompt service and improved patient outcomes.
Secure, Real-Time Communication: An integrated messaging system that enables fast, confidential collaboration between dentists and labs, ensuring prompt service and improved patient outcomes.
Secure, Real-Time Communication: An integrated messaging system that enables fast, confidential collaboration between dentists and labs, ensuring prompt service and improved patient outcomes.
Optimized Dental Workflow: A clear, step-by-step process designed for dental professionals to manage appointments, treatments, and documentation, enhancing patient care and operational efficiency.
Optimized Dental Workflow: A clear, step-by-step process designed for dental professionals to manage appointments, treatments, and documentation, enhancing patient care and operational efficiency.
Optimized Dental Workflow: A clear, step-by-step process designed for dental professionals to manage appointments, treatments, and documentation, enhancing patient care and operational efficiency.
Simple and user friendly onboarding form
Simple and user friendly onboarding form
Simple and user friendly onboarding form
Order summary to easily update patient informations
Order summary to easily update patient informations
Order summary to easily update patient informations
Ready to turn friction into traction?
Design is a strategic advantage. Let’s use it like one.
🇨🇭 Based in Lausanne, Switzerland, working globally.
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© 2025 Cliché. All rights reserved.
°C
Ready to turn friction into traction?
Design is a strategic advantage. Let’s use it like one.
🇨🇭 Based in Lausanne, Switzerland, working globally.
© 2025 Cliché. All rights reserved.
°C
Ready to turn friction into traction?
Design is a strategic advantage. Let’s use it like one.
🇨🇭 Based in Lausanne, Switzerland, working globally.
Your roadmap from “stuck” to fully booked freelancer income.
Product Design & UX Consultant since 2017, currently based in Lausanne, Switzerland, helping founders and enterprises design, validate, and shipping user centered Websites and Applications.