Designing a cleaner fundraising experience for food-tech founders and investors.

Client

Foodhack

Year

2021-2022

Industry

Fintech

Context

FoodHack is a fast-growing platform that connects food-tech startups with investors, operators, and industry leaders. Their community includes thousands of founders raising capital, alongside a growing network of investors seeking early-stage opportunities.

They launched KAPITAL, a tool designed to streamline the food-tech fundraising process — helping founders get investor-ready and match with the right backers faster.

Approach

I was brought in to rethink the user experience across both sides of the platform — with a focus on improving usability, clarity, and conversion.

Their flagship platform, DSCore, designed to facilitate flawless communication and collaboration between dentists and labs, needed a significant user experience overhaul to maintain their competitive edge.

Challenges

1

Audited the existing product UX and flows across founders & investors

1

Audited the existing product UX and flows across founders & investors

1

Audited the existing product UX and flows across founders & investors

1

Audited the existing product UX and flows across founders & investors

2

Mapped friction points in onboarding and deal discovery

2

Mapped friction points in onboarding and deal discovery

2

Mapped friction points in onboarding and deal discovery

2

Mapped friction points in onboarding and deal discovery

3

Restructured the product experience around clear user journeys

3

Restructured the product experience around clear user journeys

3

Restructured the product experience around clear user journeys

3

Restructured the product experience around clear user journeys

4

Designed a more intuitive dashboard, application, and review flow

4

Designed a more intuitive dashboard, application, and review flow

4

Designed a more intuitive dashboard, application, and review flow

4

Designed a more intuitive dashboard, application, and review flow

5

Collaborated with internal teams to ensure dev-ready handoff and fast implementation

5

Collaborated with internal teams to ensure dev-ready handoff and fast implementation

5

Collaborated with internal teams to ensure dev-ready handoff and fast implementation

5

Collaborated with internal teams to ensure dev-ready handoff and fast implementation

Obectives

1

Founders were unsure where to start or how the process worked

1

Founders were unsure where to start or how the process worked

1

Founders were unsure where to start or how the process worked

1

Founders were unsure where to start or how the process worked

2

The platform felt transactional, instead of guided and community-led

2

The platform felt transactional, instead of guided and community-led

2

The platform felt transactional, instead of guided and community-led

2

The platform felt transactional, instead of guided and community-led

3

Investors struggled to filter opportunities and trust the data provided

3

Investors struggled to filter opportunities and trust the data provided

3

Investors struggled to filter opportunities and trust the data provided

3

Investors struggled to filter opportunities and trust the data provided

4

Key touchpoints (dashboards, onboarding, and communication flows) needed clarity and cohesion

4

Key touchpoints (dashboards, onboarding, and communication flows) needed clarity and cohesion

4

Key touchpoints (dashboards, onboarding, and communication flows) needed clarity and cohesion

4

Key touchpoints (dashboards, onboarding, and communication flows) needed clarity and cohesion

Key Outcomes

1

Improved founder onboarding experience, reducing drop-off during setup

1

Improved founder onboarding experience, reducing drop-off during setup

1

Improved founder onboarding experience, reducing drop-off during setup

1

Improved founder onboarding experience, reducing drop-off during setup

2

More intuitive deal discovery for investors, with cleaner navigation and filtering

2

More intuitive deal discovery for investors, with cleaner navigation and filtering

2

More intuitive deal discovery for investors, with cleaner navigation and filtering

2

More intuitive deal discovery for investors, with cleaner navigation and filtering

3

Stronger positioning of the product, blending credibility with simplicity

3

Stronger positioning of the product, blending credibility with simplicity

3

Stronger positioning of the product, blending credibility with simplicity

3

Stronger positioning of the product, blending credibility with simplicity

4

Built the foundation for a scalable design system the team could reuse and evolve post-launch

4

Built the foundation for a scalable design system the team could reuse and evolve post-launch

4

Built the foundation for a scalable design system the team could reuse and evolve post-launch

4

Built the foundation for a scalable design system the team could reuse and evolve post-launch

Not sure what you need yet?

Start with a strategy session — I’ll help you prioritize, map the opportunities, and define what actually needs to get built.

Book a Chat with Lucas

Start Discussion 👋

Not sure what you need yet?

Start with a strategy session — I’ll help you prioritize, map the opportunities, and define what actually needs to get built.

Book a Chat with Lucas

Start Discussion 👋

Services

Product Strategy

User Research

Product Design

User Research

Prototyping

Product Strategy

Secure, Real-Time Communication: An integrated messaging system that enables fast, confidential collaboration between dentists and labs, ensuring prompt service and improved patient outcomes.

Secure, Real-Time Communication: An integrated messaging system that enables fast, confidential collaboration between dentists and labs, ensuring prompt service and improved patient outcomes.

Secure, Real-Time Communication: An integrated messaging system that enables fast, confidential collaboration between dentists and labs, ensuring prompt service and improved patient outcomes.

Secure, Real-Time Communication: An integrated messaging system that enables fast, confidential collaboration between dentists and labs, ensuring prompt service and improved patient outcomes.

Optimized Dental Workflow: A clear, step-by-step process designed for dental professionals to manage appointments, treatments, and documentation, enhancing patient care and operational efficiency.

Optimized Dental Workflow: A clear, step-by-step process designed for dental professionals to manage appointments, treatments, and documentation, enhancing patient care and operational efficiency.

Optimized Dental Workflow: A clear, step-by-step process designed for dental professionals to manage appointments, treatments, and documentation, enhancing patient care and operational efficiency.

Optimized Dental Workflow: A clear, step-by-step process designed for dental professionals to manage appointments, treatments, and documentation, enhancing patient care and operational efficiency.